Updated October 2026
AI roleplay for insurance agents, compared honestly.
Below is the landscape, with published pricing and the cases where a competitor is genuinely the better pick.
What a practice call is
A call is you talking out loud to an AI prospect on your phone or your laptop. 6 kinds, each with its own clock.
- The Opener, 90 seconds. Survive the first 90 seconds of a cold pickup.
- Objection Reps, 3 minutes. One objection family at a time, money, covered through work, spouse and authority, send me something, who is this.
- The Presentation, 3 minutes. The appointment happened. Now present the plan you built.
- The Close, 3 minutes. Ask for the business and hold the silence.
- The Referral Ask, 2 minutes. You made the sale. Walk out with names, not just a check.
- The Appointment Set, 5 minutes. The 5-minute call that books the appointment.
How grading works
The full Appointment Set call gets the same five weighted dimensions every time, so two calls a month apart are comparable. Each drill gets a quick grade on the one skill it trains.
| Dimension | Weight |
|---|---|
| Opening and Rapport | 15 percent |
| Discovery and Listening | 20 percent |
| Objection Handling | 35 percent |
| Closing and Next Steps | 20 percent |
| Communication Quality | 10 percent |
On the full call, each objection is also scored on its own and comes back with a word for word better line.
The landscape, side by side
RingReadyThat's us
- Price
- Agent $59/mo, 30 drill minutes a day (15 a grant bonus through September 2027), 1 full graded call a week. Unlimited $99/mo, 3 full graded calls a week, 20 hours of live call time a month fair use. 3-day free trial, no card.
- Built for
- Life insurance only. Final expense, mortgage protection, term, whole life, IUL
- Calls
- Live two-way voice calls; prospects push back, stall, and hang up
- Coaching
- Graded rubric report per call, per-skill radar, drills for every call stage, toughest-call prospects
- Teams
- Team leaderboard with a weakest-skill coaching view, house script for the whole team
Modern Voice AI
- Price
- $45 to $60/mo per published pricing, July 2026; lower tier caps hours
- Built for
- Insurance agents, all lines
- Calls
- Voice roleplay
- Coaching
- Performance analysis, improvement suggestions, progress tracking
- Teams
- Team management, manager oversight and a leaderboard on the $60 plan per published pricing, October 2026
SellMeThisPen / Kendo and similar
- Price
- Roughly $55 to $59/mo, typically capped around 2 to 3 practice hours a month on the entry tier
- Built for
- Generic sales, any industry
- Calls
- Voice roleplay
- Coaching
- General sales scoring
- Teams
- Per seat pricing, with custom tiers for larger teams
Yoodli
- Price
- Free tier, $8 to $20/mo paid, billed annually
- Built for
- Generic communication practice
- Calls
- Speech practice, roleplay modes
- Coaching
- Delivery metrics like pace and filler words
- Teams
- Yes, at higher tiers
Hyperbound / Second Nature (enterprise)
- Price
- Sales-led contracts; public reporting suggests five figures per year
- Built for
- Call centers and large sales orgs
- Calls
- Real-time voice bots (Hyperbound), video avatars (Second Nature)
- Coaching
- Deep, org-level analytics
- Teams
- Sold to larger teams on annual contracts
Human roleplay services
- Price
- Roughly $167 to $199/mo published for weekly sessions
- Built for
- Insurance agents
- Calls
- A real human coach on a schedule
- Coaching
- Live human feedback, limited reps per week
- Teams
- Per-agent pricing
Competitor prices were checked against published pricing and public materials in July 2026, and the Modern Voice AI row again on October 4, 2026. They can change. If you spot an error, email support@getringready.com and we will fix it.
When somebody else is the right answer
- For a big call center, the enterprise platforms exist for exactly that, with org-wide analytics, hundreds of seats, and procurement-friendly contracts.
- For a human coach, weekly human roleplay is the gold standard for judgment and nuance. If around $199 a month fits your budget and one session a week is enough reps, do it.
- For presentations in any industry, the generic tools are fine, and Yoodli is cheap. You will bring your own scenarios and scripts.
- For a life insurance agent who wants daily graded reps on your calls, this is it. Final expense, mortgage protection, the spouse stall, the through-work objection, a numbers guy who quizzes your math, a coach that grades every rep. That is the entire product.
Common questions
What is RingReady?
RingReady is a voice practice tool for life insurance agents. You run the call out loud against an AI prospect that objects, stalls, and hangs up, and a coach grades every call. The Agent plan is $59 a month, or as low as $44.25 a month on the yearly plan, and the 3-day free trial is the full product with no card required.
RingReady is a voice practice tool for life insurance agents. You run the call out loud against an AI prospect that objects, stalls, and hangs up, and a coach grades every call. The Agent plan is $59 a month, or as low as $44.25 a month on the yearly plan.
What is a RingReady practice call like?
You pick a drill and a prospect, then you talk. The prospect answers in a natural voice, stalls, objects, and hangs up if you push too hard. The Opener runs 90 seconds, most drills run 3 minutes, and the full appointment setting call runs 5. When it ends the coach grades it.
How does the grading work?
The full Appointment Set call gets the same five part rubric every time. Opening and rapport is 15 percent, discovery and listening 20, objection handling 35, closing and next steps 20, and communication quality 10. On that call each objection is also scored on its own and comes back with a word for word better line. Each drill gets a quick grade on the one skill it trains.
Which drills are there?
The Opener, Objection Reps, The Presentation, The Close, The Referral Ask, and The Appointment Set, which is the full graded call.
What is cold call practice for insurance agents?
It is running the first 90 seconds of a cold pickup over and over until the brush off stops surprising you. That is The Opener, and it runs at three difficulty levels. Clear the bar and the call ends early instead of burning your clock.
Which product lines can I practice?
Mortgage protection, term life, whole life, IUL, and final expense. Every line has at least four prospects, including its toughest call.
What does it cost and is there a trial?
Agent is $59 a month and Unlimited is $99 a month, with team plans from $245 a month for 5 seats. Agent includes 30 drill minutes a day, 15 of them a grant bonus through September 2027, and 1 full graded call a week. Unlimited has no daily drill limit, 3 full graded calls a week, and a fair use ceiling of 20 hours of live call time a month. A new account gets a 3-day free trial of the full product with no card required, at 15 drill minutes a day and 1 full graded call a week, and team plans have no trial.
Agent is $59 a month and Unlimited is $99 a month, with team plans from $245 a month for 5 seats. Agent includes 30 drill minutes a day, 15 of them a grant bonus through September 2027, and 1 full graded call a week. Unlimited has no daily drill limit, 3 full graded calls a week, and a fair use ceiling of 20 hours of live call time a month.
Is a real consumer ever on the line?
No. Every call is a simulation, so there is no consumer contact.
What is AI roleplay for insurance agents?
Software that plays the prospect on a practice sales call. You speak out loud, the AI objects and stalls like a real person, and the better tools grade the call and coach you afterward. It exists so new agents stop learning objections on leads they paid for.
Is AI roleplay better than practicing with a manager?
It is different. A manager gives you human judgment once or twice a week. AI roleplay gives you private reps at six in the morning before the dials, every day, with no audience and consistent grading. Most agents who improve fast use both.
Which tool should a life insurance agent pick?
If you are at a call center with hundreds of seats, the enterprise platforms are built for you. If you want a human coach weekly and the price fits, human roleplay services are excellent. If you sell life insurance and want daily graded practice on the exact calls you run, that is what RingReady was built for, by a licensed life agent.
Run one graded practice call and judge the coaching yourself.